Subscription App Revenue Calculator
Model revenue, user LTV, and payback across different pricing and retention scenarios. Validate your monetization strategy and find the most profitable approach for your app.
Put your data into the table
Result
All metrics
Renewal 0
Renewal 1
Renewal 2
Renewal 3
Renewal 4
Renewal 5
Renewal 6
Renewal 7
Renewal 8
Renewal 9
Renewal 10
Revenue
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
ROAS
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
ARPU
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
ARPPU
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
LTV
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
Frequently Asked Questions
The Subscription App Revenue Calculator is a free tool Apphud that helps app developers, marketers, and founders estimate revenue, LTV, ROAS, ARPU, ARPPU, and user payback periods based on their subscription funnel performance. It's designed specifically for subscription-based mobile apps.
LTV is calculated based on your subscription pricing and user retention. The calculator factors in platform commission and churn at each renewal stage to estimate realistic revenue per user over time.
ARPPU varies by niche, pricing model, and region. For most health, productivity, or utility apps, a monthly ARPPU of $5–$15 is considered strong. Use this calculator to benchmark your ARPPU against your CPI and see how much value you’re extracting from paying users.
The payback period shows how long it takes for the revenue from a user to cover your acquisition costs. A shorter payback period means faster ROI and better cash flow, which is critical for scaling user acquisition.
While this calculator is optimized for subscription-only models, you can approximate hybrid setups (ads + subscriptions) by adjusting the ARPU to reflect total revenue per user. For more advanced modeling, reach out to our team or explore Apphud’s full analytics suite.
Yes! You can customize platform commission rates (e.g., Apple’s 30% or Google Play’s 15%) to model revenue from either or both platforms.
These metrics reveal how effectively you monetize users and how efficiently you're spending on acquisition. For subscription apps, understanding these values helps you:
- Optimize marketing spend
- Improve funnel performance
- Predict cash flow and profitability
Start by:
- Increasing trial-to-subscription conversion rates
- Offering annual plans to improve retention
- Reducing churn in later renewals
- Running A/B pricing tests You can test different values in the calculator to see how each lever impacts revenue and LTV.
Absolutely. Apphud provides robust tools to monitor subscription performance, cohort retention, payback windows, and more, directly from real user data. Get started for free or Book a demo with our team.
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